SICUREZZA 2025 Closes With Strong Growth

Future of Security in Milan

The show, together with the other fairs part of MIBA, attracted 85,000 visitors. SICUREZZA showcased a strong offering with 470 exhibitors from 34 countries, with 36% international participation.

By: Mariagrazia Scoppio, Communication Department, Fiera Milano

mariagrazia.scoppio@fieramilano.it

SICUREZZA 2025, Fiera Milano’s trade fair dedicated to security & fire, closed on 21 November, confirming its role as one of Europe’s key platforms for the sector. This edition strengthened its position not only through the growth in exhibitors – 470 brands from 34 countries, +35% compared to the previous edition – but also through the quality of its audience. Installers, system integrators, security managers, and strategic top buyers attended the show, attracted by the quality of technological solutions and the extensive training program.

Moreover, beyond the trade visitors, thanks to the support of ITA – Italian Trade Agency, more than 115 top hosted buyers from 31 countries visited the show, including strong delegations from the Middle East and North Africa, particularly Egypt, Tunisia, the UAE, and Qatar. These buyers held more than 1,300 one-to-one meetings with exhibitors, generating high-value business opportunities.

The Strength of MIBA

SICUREZZA took place within MIBA – Milan International Building Alliance, the platform combining four complementary trade fairs: MADE expo (construction), SMART BUILDING EXPO (technological integration), GEE – Global Elevator Exhibition (internal mobility), and SICUREZZA itself. Visitors with a ticket to one fair could access all four, creating highly qualified, targeted traffic and fostering new business and networking opportunities.

More than 115 top hosted buyers from 31 countries visited the show, including strong delegations from the Middle East and North Africa, particularly Egypt, Tunisia, the UAE, and Qatar

MIBA 2025 brought together 1,369 exhibitors and 85,000 visitors from 112 countries, a 5% increase compared to 2023. The four events offered professionals a comprehensive overview of technologies, materials, solutions, and regulations shaping the evolution of buildings and cities.

Three themes guided discussions among companies, professionals, institutions, and the research community: sustainability, energy and digital transition, and training. These priorities not only define the sector’s current focus but also outline the roadmap for transforming cities and designing spaces for the future. Sustainability was a cross-cutting topic across all four fairs, with particular attention to tools supporting the European Green Buildings Directive.

Trends and Innovation

SICUREZZA 2025 showcased innovation across all segments of security and fire protection. A central theme was integrated digitalization, where artificial intelligence combined with the Internet of Things transforms security systems into intelligent ecosystems capable of learning from their environment, responding in real time, and anticipating potential risks.

Video surveillance and access control technologies played a leading role, increasingly integrated with edge-cloud platforms to enable accurate, predictive, and continuous monitoring. Integration across technologies proved essential, allowing the management of complex networks while wireless connectivity extends to all devices, including fire safety systems, simplifying installation, operation, and maintenance.

Drones, now versatile operational tools, were highlighted for their ability to collect and analyze real-time data across multiple contexts. Another trend observed was the rise of modular and customizable solutions, with companies assuming consultancy-driven roles and offering tailor-made technologies and services built around clients’ needs and operational contexts.

Training and Education: a Key Feature of the Edition

More than just an exhibition space, SICUREZZA 2025 was a laboratory of ideas and innovation, designed to meet the needs of a rapidly evolving sector. To provide increasingly effective tools to the industry and its key players, the event introduced this year a renewed training program, available in both Italian and English, structured over three thematic days to enhance content and learning.

The first day, Cyber Day, focused on the convergence of physical and cyber threats, highlighting resilience strategies, supply chain protection, and evolving governance models. Security Day, the second day, showcased critical sectors – transport, banking, retail, large events, and cultural heritage – alongside technologies and professional expertise tailored to each context. The third day, Job in Security Day, connected schools, technical institutes, and sector companies to demonstrate career opportunities to young professionals. More than 500 students met exhibitors to explore potential careers and understand the market’s prospects.

Each day featured conferences, workshops, and short talks involving experts, stakeholders, associations, and institutions, addressing the sector’s most pressing issues. The program combined updates, dialogue, and growth opportunities across European regulations, integrated solutions, and professional training – from the impact of new European directives (NIS2, CER, CRA) to the evolution of solutions in large application contexts, all the way to preparing the next generation of security professionals.

SICUREZZA will return in 2027, again within MIBA, from 17 to 19 November at Fiera Milano, continuing to provide a high-level platform for innovation and business development.