a&s Middle East No.5

Navigate the Shifting Sands of Knowledge, Innovation, and Security with Us

Welcome to the latest issue of a&s Middle East, where we embark on a journey through the realms of knowledge, innovation, and security in the ever-evolving landscape of security and the converging industries in the region of the Middle East.

In our exclusive Q&A session, we sit down with Mr. Khalid Al Khatib, the visionary founder of NAFFCO, as he shares profound insights into the critical elements of knowledge, awareness, and research and development in the realm of fire prevention and response. Discover how NAFFCO’s unwavering commitment to these aspects has catapulted the company to the forefront of the global fire protection industry.

Our feature story invites you to step inside the Axis Experience Center, a pioneering establishment in the MEA region, nestled in the heart of Dubai. Guided by Axis’s Key Account Manager, Bashar Aldaoud, we embark on a boots-on-the-ground journey through this technological wonderland within the security industry. Get ready for a live report that unveils the future of security technology right before your eyes.

Luxury retail, a cornerstone of the retail industry, faces unique challenges that demand cutting-edge security solutions. Join us as we delve into the strategies and innovations employed by offline luxury retailers to navigate these complexities and ensure the safety of their high-end offerings.

Feel free to flip through the pages of this magazine and discover a wealth of inspiration, knowledge, and insights that’ll help you navigate these ever-shifting sands, and stay on the lookout for valuable insights that can easily become the building blocks of your business ventures.

We appreciate you choosing a&s Middle East magazine as your go-to source, and we’re excited to have you along for the ride. So, kick back and enjoy as we explore innovation, security, and more together.