ISE 2025 Promises ‘Virtually Impossible Experiences’

ISE, the world-renowned annual tech show for the systems integration and audiovisual industry will return to Fira de Barcelona Gran Via from 4-7 February 2025.  Registration is now open for this not-to-be-missed event, offering a wealth of technological innovation, cutting-edge advancements, and inspiration for professionals in the integrated AV and security solutions community.

Seven Technology Zones and AI Focus

ISE 2025 promises to be an essential event for professionals who value cutting-edge security solutions and technological advancements, providing insights into the latest trends and innovations.

The show features seven dedicated Technology Zones showcasing the world’s leading technology and solution suppliers, making it easier for attendees to find and compare the solutions they are looking for, and saving them time. The Technology Zones include Residential & Smart Building, Unified Communications & Education Technology, Multi-Technology, AV Broadcast, Digital Signage & DooH, Lighting & Staging, and Audio. Leading brands like Audinate, Bosch Security Solutions, Hikvision, LundHalsey, and Zenitel will showcase state-of-art AV solutions, providing valuable insights into how integrated systems can enhance automated security solutions.

Mike Blackman, Managing Director of Integrated Systems Events, explains: “ISE 2025 will be our most ambitious, inspiring, and motivating edition to date. We’re looking forward to a host of new initiatives and features, an expanded and more easily accessible content program that digs deep into the most significant megatrends shaping our industry, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point. ISE is the global destination to get your connection restored with the industry – through virtually impossible experiences, unrivaled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development.”

As ISE 2025 evolves with exciting new features, a reimagined content program, and a strong focus on AI, the Opening Keynote address on Tuesday 4 February is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organizations for an AI-defined future. Globally acclaimed digital analyst, author, and visionary Brian Solis, known for his profound insights into the intersection of technology, business, and culture, will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).

Across the show floor at ISE 2025, you’ll discover an eye-popping array of technologies. There’ll also be the opportunity to explore how this technology is applied in real-life projects throughout the city, with ISE’s impressive collection of Tech Tours as well as the continued sponsorship of the annual LLUM BCN Festival of Light.

ISE brings the global AV and systems integration community together with unparalleled networking opportunities to connect with peers, industry leaders, and potential partners. From dedicated networking events to informal meetups, ISE is the place to make those invaluable connections that drive your business forward.

Reimagined Summit Program Addresses Key Industry Challenges

This year, ISE has shaken up the content program to give greater focus to the megatrends making an impact in the industry: Cyber Security, AI, Retail, Audio, and Sustainability. These dedicated track sessions complement the Summit program and will take place from Tuesday through to Thursday. The entire program provides a platform for security experts to stay ahead of industry trends and network with key players in the field.

In partnership with Cisco and G&D, the Control Room Summit will take place on Thursday 6 February, from 14:00-18:15 in CC5.1. Delving into how AI and other cutting-edge advancements are reshaping the way control rooms operate, attendees will explore the potential of augmented reality (AR) and virtual reality (VR) to provide immersive training experiences and improve collaboration among operators. This summit is chaired by Chris Dreyfus-Gibson, Vice-Chairman of the International Critical Control Rooms Alliance (ICCRA), alongside co-host, David Jackson, Strategic Consultant and ICCRA Director EMEA.

On Wednesday 5th February, the Digital Signage Summit will ‘Rewrite the rules – How AI, cybersecurity, managed services, and sustainability are disrupting digital signage’ in CC4.1 from 10:30 – 14:30. The conference will be curated and hosted by Florian Rotberg and Stefan Schieker of invidis.

Free to attend is the AVIXA Xchange LIVE, from Tuesday to Thursday, 10:00-17:00, and on Friday 10:00-14:00, located on Stand 3R150. The sessions will present interactive discussions covering AI, CTS, Cybersecurity, Digital Signage, Wellness, and much more, and on Friday, frame:work will take over the stage to facilitate conversations around AV career opportunities. Xchange LIVE will also host daily meetups, drawing the AV community together.

The new ‘Day Pass’ provides visitors with access to all Summits and Track sessions taking place that day – it’s a flexible option that allows you to tailor what you’d like to see and when.

Engage with the Future of Innovation

Nestled in the heart of Congress Square, Innovation Park is set to be an essential destination for industry leaders and forward-thinking startups alike. This vibrant initiative offers a unique opportunity for emerging businesses to present groundbreaking ideas and forge meaningful connections with key players in the industry. Featuring a dedicated Pitching Stage, curated by the renowned venture capital experts at Plug & Play, Innovation Park will host dynamic pitch sessions across all four days of the show. The organizers invite attendees to explore innovative solutions from industry leaders and emerging newcomers at ISE 2025, providing an indispensable opportunity to engage with the future of innovation and explore collaborative opportunities that can shape the industry’s landscape.