ISE 2025 Promises ‘Virtually Impossible Experiences’
Leading audiovisual show expands with new hall, AI focus, and dedicated zones for security, lighting, and smart building innovation.
ISE, the world-renowned annual tech show for the systems integration and audiovisual industry will return to Fira de Barcelona Gran Via from 4-7 February 2025. Registration is now open for this not-to-be-missed event, offering a wealth of technological innovation, cutting-edge advancements, and inspiration for professionals in the integrated AV and security solutions community.
Seven Technology Zones and AI Focus
ISE 2025 promises to be an essential event for professionals who value cutting-edge security solutions and technological advancements, providing insights into the latest trends and innovations.
The show features seven dedicated Technology Zones showcasing the world’s leading technology and solution suppliers, making it easier for attendees to find and compare the solutions they are looking for, and saving them time. The Technology Zones include Residential & Smart Building, Unified Communications & Education Technology, Multi-Technology, AV Broadcast, Digital Signage & DooH, Lighting & Staging, and Audio. Leading brands like Audinate, Bosch Security Solutions, Hikvision, LundHalsey, and Zenitel will showcase state-of-art AV solutions, providing valuable insights into how integrated systems can enhance automated security solutions.
Mike Blackman, Managing Director of Integrated Systems Events, explains: “ISE 2025 will be our most ambitious, inspiring, and motivating edition to date. We’re looking forward to a host of new initiatives and features, an expanded and more easily accessible content program that digs deep into the most significant megatrends shaping our industry, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point. ISE is the global destination to get your connection restored with the industry – through virtually impossible experiences, unrivaled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development.”
As ISE 2025 evolves with exciting new features, a reimagined content program, and a strong focus on AI, the Opening Keynote address on Tuesday 4 February is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organizations for an AI-defined future. Globally acclaimed digital analyst, author, and visionary Brian Solis, known for his profound insights into the intersection of technology, business, and culture, will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).
Reimagined Summit Program Addresses Key Industry Challenges
Across the show floor at ISE 2025, you’ll discover an eye-popping array of technologies. There’ll also be the opportunity to explore how this technology is applied in real-life projects throughout the city, with ISE’s impressive collection of Tech Tours as well as the continued sponsorship of the annual LLUM BCN Festival of Light.
ISE brings the global AV and systems integration community together with unparalleled networking opportunities to connect with peers, industry leaders, and potential partners. From dedicated networking events to informal meetups, ISE is the place to make those invaluable connections that drive a business forward.
This year, ISE has shaken up the content program to give greater focus to the megatrends making an impact in the industry: Cyber Security, AI, Retail, Audio, and Sustainability. These dedicated track sessions complement the Summit program and will take place from Tuesday through to Thursday. The entire program provides a platform for security experts to stay ahead of industry trends and network with key players in the field.
