Qatar Airways Sets Sama 2.0, AI Cabin Crew
Qatar Airways has embarked on a pioneering venture in aviation with the introduction of Sama 2.0, the world’s first artificial intelligence (AI) digital human cabin crew member. Unveiled at the ITB Berlin travel and trade exhibition, Sama 2.0 signifies a significant advancement in enhancing passenger experiences through innovative technology.
“Sama 2.0 represents our relentless pursuit of innovation and embodies Qatar Airways’ values of exceptional service and hospitality,”
Babar Rahman, Qatar Airways’ Vice President of Marketing
Conversational AI Sama, which means ‘Sky’ in Arabic, is a conversational AI powered by UneeQ, a New Zealand-based intelligent AI interface company. This tool offers curated travel experiences and assists passengers with real-time inquiries, ranging from destination recommendations to support tips. Sama 2.0 can be accessed through Qatar Airways’ digital platform, QVerse, and the airline’s app.
Commenting on the launch, Qatar Airways’ Vice President of Marketing, Babar Rahman, stated: “Sama 2.0 represents our relentless pursuit of innovation and embodies Qatar Airways’ values of exceptional service and hospitality.”
In turn, UneeQ’s CEO Danny Tomsett remarked that Sama 2.0 is “a testament to the endless possibilities of AI, capable of delivering personalized and engaging interactions that mirror human conversation.”
Conversational AI
Sama, meaning ‘Sky’ in Arabic, is a conversational AI powered by UneeQ, a New Zealand-based intelligent AI interface company. The tool offers curated travel experiences and assists passengers with real-time inquiries, ranging from destination recommendations to support tips. Sama 2.0 is accessible through Qatar Airways’ digital platform, QVerse, and the airline’s app.
Commenting on the launch, Qatar Airways’ vice president-marketing, Babar Rahman, said: “Sama 2.0 represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality.”
For his part, UneeQ’s CEO Danny Tomsett said that Sama 2.0 is “a testament to the endless possibilities of AI, capable of delivering personalized and engaging interactions that mirror human conversation”.
