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ASSA ABLOY Inaugurates State-of-the-Art Regional HQ in Dubai

On November 28, 2023, ASSA ABLOY marked a new milestone in its Middle East journey as the company proudly inaugurated its state-of-the-art hub, the ASSA ABLOY DUBAI ONE Regional Headquarters.  The grand opening was attended by distinguished guests and speakers, including Mauro Felice, ASSA ABLOY’s SVP and Head of MENA, Neil Vann, Executive Vice President and Head of EMEIA division at ASSA ABLOY, and Nico Delvaux, CEO of ASSA ABLOY. Notable personalities such as Abdulla Bin Damithan, CEO and Managing Director at DP World GCC, and HE Dr. Thani bin Ahmed Al Zeyoudi, the UAE Minister of State for Foreign Trade, contributed their insights to mark this significant event. Closing the lineup was Fredrik Florén, the Ambassador of Sweden to the UAE, underlining the significance of this important event.

Celebrating Innovation and Sustainability

“ASSA ABLOY stands out as the pinnacle of innovation in the access solutions industry, delivering an unparalleled array of products and solutions across residential and commercial sectors. Despite the industry’s fragmentation and limited awareness of the advantages these innovative access solutions offer to end-users, developers, and contractors, the inauguration of a cutting-edge showroom in Dubai holds immense significance. This provides a unique opportunity to showcase our entire product range, demonstrating the value our company brings to the forefront,” stated Felice.

With approximately 200 white-collar and 100 blue-collar employees, this facility symbolizes the consolidation of diverse operating units under different ASSA ABLOY entities, furthering the company’s growth trajectory while serving as a beacon of sustainability, powered entirely by solar panels.

Notably, ASSA ABLOY designed this facility with a firm commitment to sustainability, employing cutting-edge green building technologies to significantly reduce its carbon footprint.

Ambassador Floren described the event as a convergence of innovation and sustainability. To him, ASSA ABLOY’s dedication to fostering a safer, more accessible world resonates deeply, emphasizing their widespread impact across various sectors, from securing airports to educational institutions.

“ASSA ABLOY helps billions of people move through a safer, more open world with ease, providing innovative access systems for a wide range of businesses, governments, and institutions,” said Floren.

A Hub for Operations and Expansion

Together, the guests toured the ASSA ABLOY’s cutting-edge showroom, modern offices, and innovative factory. ASSA ABLOY’s new premises, sprawling across an impressive 24,000 square meters – approximately 10 times the size of the Swedish pavilion in Expo 2020 Dubai, will serve as the nerve center for the Middle East, India, and Africa (MEIA) region. This expansive facility encompasses a 6,000-square-meter manufacturing area, a 2,000-square-meter warehouse, and an 800-square-meter showroom which boasts a comprehensive display of the company’s diverse range of products.

“ASSA ABLOY holds a robust presence in the Middle East Region across its various divisions and numerous companies and brands. The establishment of our new facility, Dubai One serves as a pivotal step in consolidating new headquarters for all our regional operations. This move is aimed at fostering a superior work environment for our employees while offering an inviting space for customers and partners,” said Felice.

Beyond functionality and security, ASSA ABLOY’s doors boast aesthetic appeal, complementing the architecture of any building. The state-of-the-art showroom offers an immersive experience, allowing customers to explore the full spectrum of security solutions. Experts will be on hand to offer insights and advice, ensuring customers find the perfect solution for their needs.

“The addition of a state-of-the-art factory further solidifies our position, enhancing ASSA ABLOY’s appeal and relevance in the market. Our ambition is high, and we firmly believe that this strategic investment will play a foundational role in expediting our sustainable growth throughout the region,” Felice.

Faster and More Efficient Service for Clients

“With a rich history of acquiring over 300 companies since its inception in 1994, ASSA ABLOY boasts a diverse portfolio of valuable brands. The consolidation within the new facility will include globally recognized names such as HID, Yale, and Abloy, alongside regionally well-established brands like Union, Tesa, and Lorient,” stressed Felice.

The inauguration of this pioneering facility is a testament to ASSA ABLOY’s dedication to organizational objectives and national goals. This facility aligns with the UAE’s vision to bolster the industrial sector, contributing significantly to increasing domestic manufacturing capacity and supporting the nation’s GDP targets. Moreover, the incorporation of one of the region’s largest door factories will facilitate on-site manufacturing, ensuring faster and more efficient service for customers.

“The long-standing history of Swedish-UAE trade relations is further strengthened by the presence of global leaders like ASSA ABLOY in vibrant Dubai, and I am proud to see their commitment to a sustainable future, setting ambitious targets for reducing greenhouse gas emissions. This has been a remarkable experience, as it allows us to unlock the possibilities for green growth through innovation. Congratulations to ASSA ABLOY, a global leader in innovative access solutions, for their continued dedication to excellence and sophistication in the industry,” remarked Floren.

More Hands-On Customer Engagement

ASSA ABLOY extends an open invitation for all to visit and experience its new showroom firsthand. Its local team eagerly anticipates showcasing its products and aiding customers in understanding how these innovations can enhance their homes or businesses.

According to Felice, the opening of ASSA ABLOY’s DUBAI ONE Regional Headquarters marks a new chapter in innovation, sustainability, progress, and customer engagement.

“While maintaining a focused market approach to cater to specific customer needs with the right brands, this initiative also seeks to maximize synergies across divisions and business units. By combining our efforts, we aim to enhance our relevance for customers, believing strongly that together we are stronger,” concluded Felice.

As ASSA ABLOY continues to evolve and make strides towards a safer and more accessible world, this facility stands as a testament to its commitment to excellence and its contribution to shaping a brighter future for all in the Middle East and beyond.

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