Alarm.com Showcases Vision and Growth in Ibiza
In the vibrant setting of Ibiza, Alarm.com’s 2025 Partner Connections brought together global partners and industry leaders for three days of strategic insights, technological innovation, and meaningful collaboration.
Alarm.com successfully concluded its 2025 Partner Connections event at the Hard Rock Hotel in the sunny setting of Ibiza, bringing together top-tier partners, thought leaders, and innovators from across the globe. Held from May 6 to 8, the three-day event celebrated progress, partnership, and cutting-edge innovation in smart security and automation.
The event opened with a stunning rooftop welcome reception at The Ninth Rooftop Bar, setting the tone for a high-energy agenda. Reed Grothe, Alarm.com’s SVP of Global Business Development, kicked off the proceedings with inspiring opening remarks, followed by an evening of fine dining at Tatel Restaurant, allowing partner guests to catch up as well as enjoy social engagement with Alarm.com’s senior leadership team.
Insightful Sessions and Strategic Discussions
Day two featured a full slate of insightful sessions and engaging discussions, with several standout presentations. Dan Kerzner, President of Platforms, opened the day by presenting key corporate insights and outlining Alarm.com’s strategic direction. Juan Camilo Salazar followed with a compelling session on global market trends, enriched with case studies and success stories from across the world. Mikalai Zaiko delved into non-traditional sales channels and identified growth opportunities within emerging verticals. Jorge Barragan shared expert strategies on partner engagement and customer retention from ADT, while Alex Freixas offered an in-depth examination of tech infrastructure, cloud solutions, and IT security.
The day ended with an idyllic beachside dinner and networking party, a memorable evening that underscored the event’s emphasis on collaboration and connection.
Innovation and Growth Take Center Stage
Thursday’s sessions built on the event’s momentum, maintaining a strong focus on innovation and partner success. Aitor Gauna addressed the evolving challenges and emerging opportunities within the DIY smart security market. Aydin Bolkar and Engin Kurtay of Pronet reflected on a decade of growth and transformation in partnership with Alarm.com, providing a unique long-term perspective. AnneMarie Ferraro contributed valuable insights into quality-focused investments and engineering excellence. David Rimmer and Freddi Arce Gomez offered practical strategies for upselling, automation, and leveraging business intelligence as a driver of revenue. Hector Avalos further expanded on these themes, demonstrating how Alarm.com’s tools can be used to upsell, automate, and scale for sustainable growth effectively.
Closing Showcase and Final Reflections
The event concluded with an enlightening product demo and vendor showcase, including standout presentations from CHeKT, EBS, and OpenEye.
“Partner Connections Ibiza 2025 was a successful platform for inspiration, exchange, and partnership,” said a spokesperson for Alarm.com. “We’re proud to be able to support our partners in their journeys and create spaces where innovation and collaboration can thrive.”
