Advanced Returns to Intersec Saudi Arabia
From 29th September to 1st October, fire industry professionals will gather at the Riyadh International Convention & Exhibition Center for Intersec Saudi Arabia 2025. Visitors to Stand 5-D36 will discover how Advanced is helping shape the future of fire safety across the Middle East and beyond, with its UL 864-approved Axis AX system, next-generation Axis EN panels, and a wide range of solutions for smoke control, extinguishing, redundancy, and more.
By: Shadi Elhag, Business Development Manager – Middle East, Advanced
The Saudi market continues to see an increase in demand for UL-listed fire safety systems, particularly for large-scale, mission-critical, and high-rise residential developments. The Axis AX system is uniquely positioned to meet these challenges, combining high performance, extensive configuration capabilities, and powerful networking options into a single, versatile UL 864 10th edition-approved platform.
At its core, Axis AX is built for scalability. Whether you’re installing a simple two-panel network or a 200-node system, Axis AX delivers fast, reliable communication, advanced cause-and-effect programming, and intuitive setup. Available in red or grey enclosures, it can be tailored to a wide variety of building aesthetics, from landmark developments and transport hubs to commercial towers and government facilities.
Critically, Axis AX has become a go-to solution for buildings where voice evacuation is essential. Integrated audio capabilities offer both pre-recorded and live paging features, while support for multiple channels ensures clear delivery of evacuation, alert and paging messages. In tall buildings where fire brigade access is limited, this built-in autonomy can be life-saving.
Clarity and Coordination in Emergencies
To ensure synchronised messaging across complex Axis AX networks, PerfectSync technology guarantees that strobes and audio alerts remain coordinated, even across hundreds of panels. This eliminates the risk of mixed or overlapping messages, which can cause confusion during emergency evacuations. The system also includes optional integration with a fire and emergency telephone system, allowing users to plug field telephones directly into Axis AX panels. This feature enables clear, reliable communication between floors and control centres, especially useful in large vertical environments such as hotels and residential towers.
EN Solutions for Evolving Needs
While UL systems are in strong demand, Saudi Arabia remains a rare market where both EN and UL fire systems are frequently deployed. For those specifying to EN standards, Advanced’s newly enhanced Axis EN system brings powerful new features designed to improve performance, configuration, and sustainability.
Axis EN’s eight-times faster processor, enhanced configuration options, and improved power supply efficiency allow for quicker, more responsive fire system performance, perfect for installations that demand precision and flexibility. Combining an EN54 Parts 2 and 4-approved panel with a comprehensive suite of wired and wireless devices, Axis EN is well-suited to everything from education campuses to airports and hospitals.
It also supports hybrid configurations, enabling a mix of wired and wireless detectors and peripherals, a particularly attractive option for retrofitting historic or fully operational buildings where cabling would be disruptive. As wireless fire alarm adoption continues to rise in the region, Axis EN’s compatibility with robust mesh wireless devices ensures installers have the flexibility they need.
Oman’s Bidbid Tunnel, a critical infrastructure project along the Bidbid-Sur road, is equipped with a sophisticated Axis AX fire safety system from Advanced.
Protection Beyond Detection
As part of its presence at Intersec Saudi Arabia, Advanced will also be showcasing a range of complementary fire protection technologies designed to work seamlessly with its core detection and control systems.
For smoke control, DynamixSmoke provides a highly visual, easy-to-program solution for configuring fans, dampers, stairwell pressurisation, and more, especially useful in complex, multi-compartment buildings. Its intuitive grid-based interface simplifies cause-and-effect programming while supporting post-alarm purging, interlocks, and automatic testing.
Where continuous protection is critical, redundant control panels provide assurance that systems will remain operational even during faults, offering an added layer of resilience for mission-critical facilities such as data centres and energy infrastructure.
In high-risk areas where fire suppression is required, ExGo delivers a dependable gas extinguishing solution with approvals to EN12094-1 and EN54 Parts 2, 4, and 13. Suitable for most single-flooding zone applications, ExGo is ideal for protecting valuable assets while eliminating the risk of water damage.
Addressing the Challenge of False Alarms
One of the most frequently discussed issues in the Saudi market is false fire alarms. These events can cause costly downtime, reputational harm, and in the worst cases, undermine public trust in fire protection systems.
Advanced’s Axis EN system offers powerful tools for unwanted alarm reduction. Central to this is AlarmCalm advanced false alarm management software that enables easy configuration of investigation delays and verification logic using customisable ‘building areas’. This allows separate strategies to be applied to different types of rooms, for instance, treating a hotel’s kitchen differently from its guest rooms or conference suites.
Systems for Every Scale
Not every project demands a multi-node network. For smaller sites where space, cost, and simplicity are a priority, AxisGo offers the best of the Axis EN platform in a single-loop, non-networkable panel. Fast to fit and intuitive to program using Advanced’s latest ConfigTool, it’s an ideal solution for small businesses, standalone retail outlets, or temporary buildings.
For those working on conventional systems, QuickZone continues to deliver reliable fire protection across up to 32 zones. It’s quick to install and maintain, offering both standard and XL formats approved to EN54 Parts 2 and 4.
Partnering for Progress
As Saudi Arabia continues its rapid development across sectors including healthcare, education, hospitality, and transportation, the need for intelligent, adaptable fire protection is growing. Advanced works with an expanding network of regional distribution partners and is actively seeking new collaborations in the Kingdom. By combining world-class fire safety engineering with ongoing investment in performance, usability, and sustainability, Advanced is proud to support Saudi Arabia’s fire protection goals across UL and EN projects of every size.
Visit Stand 5-D36 at Intersec Saudi Arabia 2025, taking place from September 29th to October 1st at RICEC, to explore Advanced’s full range of fire protection solutions and meet its team. For more information, email selhag@advancedco.com or visit advancedco.com.
