UAE Launches Nationwide Anti-Fraud Campaign Targeting Digital Threats
The UAE Ministry of Interior, Dubai Police, and Visa have jointly launched a nationwide campaign titled “Don’t Talk to Strangers Has No Age Limit”, aimed at combating rising digital fraud and e-crime across the Emirates.
The initiative comes amid growing concerns over sophisticated scams targeting consumers via mobile phones and social media platforms. The campaign emphasizes digital literacy and shared responsibility, with Brigadier Abdul Aziz Al-Ahmad of the Federal Criminal Police highlighting the importance of public-private partnerships in securing the digital ecosystem.
Visa’s Vice President for UAE, Salima Gutieva, noted that empowering users with knowledge is the first line of defense. The campaign draws on insights from Visa’s latest Stay Secure study, which revealed persistent vulnerabilities despite increased consumer awareness.
A 360-degree rollout includes social media, out-of-home advertising, and direct engagement in schools and labor communities. Educational content is tailored by nationality and fraud type, reflecting a data-driven approach to public outreach.
Visa reports blocking $40 billion in fraudulent payment value globally over the past year, underscoring the urgency of proactive fraud prevention strategies powered by AI and cross-sector collaboration.
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